Linking has become the most vital factor in determining the popularity of a particular website and is known as the ‘back link’. Link equity, link authority, or even more accurately, link value, is a concept which refers to the power which is passed on to a website through external or internal links. This is a decisive part, but certainly a major component of search engine optimisation.
There are basically two types of link authority – one page and two-page links. A one-page link essentially means that every time someone clicks on that link, and then goes on to visit the source website, they are getting their information from one single link. This can be useful for ranking purposes, but obviously the more links there are pointing at your website, the better the chance you have of being listed in the first page of the search engines. The two-page link, however, only means that there will be two links coming into the website, rather than one. This will ensure that more people get to read what you have to say and, crucially, the more likely they are to click on the links within your website and this in turn improves your page rank. Theseauctions, via sites such as https://www.youtube.com/watch?v=RYTmCOm6_j4 are also available online.
Search engines are always looking for authoritative information and the higher the authority, the better the ranking. In order to achieve link authority there must be a high level of trust in the information that is being given. This means that you have to have done something to earn that trust and the only way to do this is to give information that is reliable, informative and which adds value to the reader. Once the reader trusts what you have to say, they are more likely to follow the link and to return to your website, ensuring that you receive a better ranking. The higher the ranking, the better your position and with it, the higher your chances of success and sales.
Linking to authoritative sites can help your rankings but it is important that you are not just linking to them because it will increase your link authority. In addition to link authority being highly relevant, it is also important that you create content that adds value and to this I would recommend creating highly relevant and useful sub-topics. These should be linked to the main topic of your blog posts or articles. This way, when someone searches for the keywords that you used for your posts or articles, your website will appear as a highly relevant page. The links from these sub-topics should appear in the same manner as the links from the authoritative sites but this time in a slightly different location. This makes the page slightly more noticeable and, although it may not make up the majority of the link, it does add some additional weight to your ranking.
Another important factor in achieving link authority is to generate highly relevant content. This means that every time you create content that is new and unique, you should make sure that you create one that will be highly relevant to your target audience. By doing this, you will ensure that search engines like Google and Yahoo see your pages and rank them accordingly. For example, if your target audience is men aged 18-to 34, creating relevant content will be better than creating a page full of random keyword filled words that no one will find valuable.
Creating good quality content is much easier said than done however and many bloggers tend to think that they have all the abilities and skills required to create good quality content, when actually it is far easier said than done. When creating your articles or blog posts, make sure that you follow the correct format and use proper spelling and grammar as this will give you a greater chance of getting a good ranking on the search engines. Also, avoid linking to sites that have poor page ranks because this will only lead to you having a lot of link authority but no real quality content and visitors.